TikTok is introducing a updated setting that permits them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the company revealed that it presently contains over 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a widespread rollout. This development coincides with a rise in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising channels on a competing service only show AI-generated videos. A large amount of this content is classified as “AI slop”, a term for substandard, mass-produced content that is frequently nonsensical or surreal.
Based on user feedback that many people like content created using AI tools, from digital art to informative clips, and we aim to offer the community the power to see more or less of that, based on their own likes,” said a company executive.
Scale of AI Content
TikTok announced that there are presently over a billion videos on its service identified as made with AI. Collectively, more than 100 m pieces of content are uploaded to the platform daily, making AI-generated material a relatively small part of its total content library.
User Control Features
Viewers will be able to decrease or raise the volume of AI content they view by opening the “manage topic” feature in the app and choosing the AI content topic. Additional categories that can already be modified under the setting cover current affairs, style, beauty, and dance.
AI Disclosure Rules
Its rules oblige creators to tag “realistic” artificially created content, and it bans malicious deepfakes of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be taken down under its community policies.
In addition, the service will from now on attach an “AI-made” label to content created with its proprietary AI systems, or detected by an collaborative effort for identifying AI-generated material. This action is intended to stop users from seeking to evade the labeling process.
AI Literacy Programs
The company is also establishing a $2 million educational fund for specialists and groups to develop informative material about using AI responsibly. This program will assist non-profit groups specializing in teaching coding and technology.
Platform Protection
TikTok has justified its moderation strategy, following debate over intentions to cut jobs for numerous review team members in the United Kingdom. TikTok is expected to eliminate hundreds of positions in its user protection team in its British office, with trade unions and internet security professionals voicing alarm that staff are being displaced by automated systems.
A company official explained that people-led review would remain essential, but AI can safeguard staff by eliminating the most harmful content before it is viewed by people. The platform announced a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to intervention by its automated systems.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to minimize viewing of dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
